On the occasion of International Women’s Day, NIVEA and Highlight PR bring to the forefront a unique campaign that celebrates the beauty and strength of the mother-daughter relationship.
The “Mother and Daughter in the SPOTlight – powered by Luminous630®” campaign highlights the special bond between two generations, emphasizing not only the individual beauty of every woman, but also the extraordinary way in which mothers and daughters inspire each other, becoming role models of strength, confidence, and beauty for one another.
Lorena Șerban, NIVEA brand ambassador, is at the heart of this project and stars in an emotional video manifesto alongside her mother. By sharing personal stories, the two show us how you can be a role model for someone you love, and how a skincare ritual can become a powerful connection in the mother-daughter relationship.
Through this story, NIVEA and Highlight PR aim to offer a moment of inspiration and celebration of the special bond between mother and daughter.
“Our campaign with NIVEA is about the bonds that define us and the strength we find every day in our relationships. At the heart of this initiative is the deep connection between mother and daughter, reflecting the power, compassion, and inspiration they bring into the lives of those around them. We are proud to stand alongside NIVEA in this campaign, which reminds us that beauty is more than something superficial — it is a state of mind, an expression of confidence and self-love,” said Raluca Oprea, PR Manager at Highlight PR.
Through the “Mother and Daughter in the SPOTlight – powered by Luminous630®” campaign, NIVEA reaffirms its commitment to promoting self-confidence and authentic beauty, regardless of age. With the LUMINOUS630® range in the SPOTlight, the campaign developed by Highlight PR highlights skincare as a ritual that strengthens the bond between a mother and her daughter, while also showing that confidence can be learned and passed on from one generation to the next.
“Skincare is a ritual, and the bond between mother and daughter becomes stronger when you take care of yourself, because you feel good in your own skin and become more confident. With the help of the NIVEA LUMINOUS630® range, we brought the mother-daughter relationship into the spotlight and showed how a skincare routine is the ritual through which they can support each other,” stated Rumiana Kovacheva, Marketing Manager Beiersdorf RO/BG/MD.
The NIVEA LUMINOUS630® range for pigment spots has proven to be effective in treating different types of pigmentation, such as age spots, post-acne marks, and pigmentation caused by hormonal imbalances, with the first visible results appearing in just 2 weeks of use.
The “Mother and Daughter in the SPOTlight – powered by Luminous630®” campaign strengthened its presence on social media through a series of videos in which numerous content creators invited their mothers to share their experiences and life lessons, contributing to spreading the message of empowerment and confidence across generations.
Highlight PR Team:
Aela Cotabiță – Managing Director
Raluca Oprea – PR Manager
Alexandra Nae – PR Executive
Andreea Dobranici – Creative Director
Gabriel Coman – Copywriter
NIVEA Team:
Ana-Maria Oilă – Brand Manager
Andrei Șerban – Consumer Journey Manager
Alexandru Rîpa – Media & PR Manager
Collaborators:
Adrian Rântaru – Video Producer
Ionuț Racoreanu – Set Designer
Ana Ioana Mușet – Makeup & Hair
Studio Fotofilm 365 – Studio