A double celebration at Highlight Agency. Alongside marking five years on the Romanian advertising market, the agency also announces the expansion of its business through the launch of Highlight PR. The new communication agency offers integrated services across the following areas of expertise: media relations, strategy, corporate, brand, internal and crisis communication, CSR, digital, social media, influencer campaigns, creative concepts, and public relations events.
Highlight Agency has been active since 2008 in the advertising industry, initially operating on a smaller scale in Sibiu. Five years ago, however, it went through a rebranding process and expanded its activity nationwide.
Born from the desire to make the impossible possible, Highlight Agency is already well known in the market for large-scale projects and activations that have taken place over the years at the country’s major music festivals, entertainment events, national school and leisure area roadshows, as well as trade campaigns designed to attract consumers.
“Over time, we identified various opportunities in the market that could challenge us, help us develop, and grow alongside the brands we represent. Year after year, we added new services, expanded the team, and grew our presence, but we wanted to go even further — a moment that led to the birth of Highlight PR. We considered PR to be a natural complement to the services we already offer to our portfolio clients, and we also noticed an increasing openness in the market from companies toward this type of service” stated Ionuţ Curtean, Managing Partner at Highlight Agency.
“My fascination with stories and the people behind them instantly convinced me to accept the challenge proposed by Highlight Agency. Any story can be an extraordinary one — what matters is how it reaches its audience. The key words that define what Highlight PR represents today are: authenticity, storytelling, and humanity” mentioned Oana Radu, Managing Partner at Highlight PR.
The Highlight PR team brings together specialists from all communication areas, with extensive experience gained both in public relations agencies and within major companies.
“The mixed team made up of both agency professionals and corporate professionals allows us to better understand the clients’ perspective, their needs, and to come up with solutions perfectly tailored to their requirements. Another advantage of this mix comes from the creative pragmatism that naturally forms when communication strategies for a project are being outlined. This helps us measure the impact of the campaigns we implement and propose activities that are as relevant as possible for our clients” added Oana Radu, Managing Partner at Highlight PR.
To date, Highlight Agency has developed campaigns and projects for brands such as: Vodafone, Peroni, Ursus Premium, Ursus Cooler, Ciucaș, NIVEA, Veranda Mall, Lay's, Pepsi, Lipton, Mirinda, Rockstar, Kandia, Danone, Unisol, Floriol, Savex, Semana, Milde, Durex, Dettol, Gaviscon, Covalact, Rowenta, Tefal, Jim Beam, Glenfiddich, Hendrick's Gin, Alexandrion Flavours.
Currently, the advertising agency has its headquarters in Bucharest and operates six regional branches in Sibiu, Cluj, Brașov, Pitești, Suceava, and Constanța. The agency’s main activity is the organization of communication campaigns focused on BTL for clients across various industries, as well as events and brand activations, trade communication, creative concepts, and advertising production.
In the context of the pandemic, which led to a contraction of the advertising market over the past two years, Highlight Agency managed to maintain its upward trend, increasing both its number of employees and its turnover, surpassing the threshold of 3 million euros in 2021. With a team of 28 employees and a network of over 650 professionals (brand ambassadors, suppliers, partners) across the country, Highlight Agency maintained a high level of service excellence and strengthened relationships with business partners.
The agency’s client portfolio includes companies such as: Vodafone Romania, Ursus Breweries, PepsiCo, Beiersdorf Romania, Veranda Mall, Alexandrion Trading, Kandia Dulce, Bunge Romania, Reckitt Benckiser.