Havana Club turned up the heat at Electric Castle 2025 with Bodega Havana Club: "Ritmul Cubei se trăiește la Electric Castle", an immersive experience that captured the soul of Cuba in one of Romania’s most iconic festivals. Together with Pernod Ricard, we created a vibrant brand world where Cuban rhythm, bold flavors and good vibes took center stage.
We kicked things off with a focused influencer campaign and personalized media outreach. On-site, the Havana Club space buzzed with energy, music and signature drinks, becoming a must-visit destination for festivalgoers.
What did we achieve?
12 key media placements, reaching over 64.000 people, a super fun influencer activation with 3 top creators, generating a reach over 193.000 and a bold and authentic brand experience that stood out and made waves.