At UNTOLD 2025, Absolut “absolutely” turned up the vibe with “Born to Mix, Ready to Shine”, a campaign as bold and memorable as the festival itself.
We brought the idea to life through a full-circle communication strategy: from pre-event buzz and personalized PR kits to lively on-site activations with influencers and after event media coverage.
Festival goers enjoyed three signature cocktails: Espresso Martini, Pornstar Martini and Watermelon Lemonade, crafted to match everyone’s taste. Meanwhile, real-time social media storytelling kept the excitement going beyond the festival grounds. The campaign was further amplified through a media partnership with A-List, bringing exclusive pre-event and on-site content to wider audiences.
The result? A solid reach of over 183.000
15 publications delivering strong editorial visibility
9 influencers generating 106K views, 117K impressions and 77.8K reach