To bring Garnier Fructis Hair Food closer to its natural inspiration, we took the brand straight to the Obor Market, where freshness is part of everyday life.
Placed among real fruits and real shoppers, the activation turned Garnier’s fruit-powered haircare into an intuitive, hands-on experience.
Consumers discovered the benefits of vitamin-rich formulas in a setting that made the message instantly credible and easy to connect with.
Free samples completed the journey, extending the brand experience beyond the market and into daily haircare routines.
A simple, authentic PR moment that proved one thing: when it comes to Hair Food, freshness starts at the source.