Aela Cotabiță took over the leadership of Highlight PR starting in January 2024. In this role, she oversees both the agency’s operational management and the coordination of the specialist team, the business and communication strategy, and she is actively involved in pitches and strategic projects.
“One of Highlight Group’s strengths is the team, which over time has become a living organism, and it is essential for us that every new member shares our values and becomes an integral part of it. I was happy to find in Aela the business partner we were looking for — an expert with soul and an entrepreneurial drive, a specialist with extensive expertise in communication, but also a real, authentic, honest person, who I feel integrates perfectly into the Highlight team” said Ionuț Curtean, Managing Partner at Highlight Agency.
Aela Cotabiță has over 20 years of experience in the communication field, gained through key roles within agencies such as Godmother, V+O Communication, HyperActive, and GreenPixel. Over the years, she has coordinated communication for more than 50 accounts in industries such as FMCG, IT/Telecom, Pharma, Beauty, Banking, Automotive, Retail, and more.
“The proposal to join Highlight Group came at a time when I was looking for exactly this kind of challenge, alongside partners with whom I could share not only a passion for communication, but also human and business values. I was happy to join a team of professionals alongside whom I will continue strengthening and developing Highlight PR in the period ahead, in line with the essence of our slogan ‘Shaping Stories’” stated Aela Cotabiță, Managing Director of Highlight PR.
Founded in 2021, Highlight PR can pride itself on strong capabilities in areas such as media relations, brand communication, influencer marketing, event organization, employer branding, and digital. The agency offers clients a dynamic mix of experience and freshness, with the Highlight PR team defined by authenticity, energy, adaptability, and strong connection to the newest trends and directions in the marcomm market.
Highlight PR’s objectives for 2024 include strengthening its market position, as well as expanding its client portfolio and delivering a variety of projects that reflect the full range of the team members’ capabilities. The focus is on integrated communication campaigns, brand communication and internal communication, employer branding, as well as digital and social media.