Case Studies

Case studies

We shape ideas into stories and stories into results
Discover a selection of projects we’ve worked on along the way.

I Rise, We Rise: A Partnership Built on Passion

I Rise, We Rise: A Partnership Built on Passion

When two premium icons like Chivas Regal and Scuderia Ferrari HP join forces, the result is more than a partnership, it’s a statement of shared values: craftsmanship, pe…

PARTNERSHIP COMMUNICATION
From Oven to Feed: Turning Local Pizza into Digital Moments

From Oven to Feed: Turning Local Pizza into Digital Moments

For Zero Grade, social media became a natural extension of what happens every day in the kitchen: good pizza, honest ingredients, and moments meant to be shared. We buil…

SOCIAL MEDIA COMMUNICATION
A New Rhythm of Wellbeing

A New Rhythm of Wellbeing

Cortina Wellness entered the Romanian market with a clear ambition: to establish itself as a premium wellness destination from day one. The launch defined how the brand …

BRAND LAUNCH
The Greek Way, Every Moment of The Day

The Greek Way, Every Moment of The Day

For the launch of Danone Greek Style Yogurt 10%, we created an influencer-led PR activation built around a simple idea: one premium yogurt that fits every moment of the …

PR Blitz
Fresh from the source: The Hair Food Stall at Obor Market

Fresh from the source: The Hair Food Stall at Obor Market

To bring Garnier Fructis Hair Food closer to its natural inspiration, we took the brand straight to the Obor Market, where freshness is part of everyday life. Placed amo…

CREATIVE PR
Born to Mix, Ready to Shine: The ABSOLUT Festival Experience

Born to Mix, Ready to Shine: The ABSOLUT Festival Experience

At UNTOLD 2025, Absolut “absolutely” turned up the vibe with “Born to Mix, Ready to Shine”, a campaign as bold and memorable as the festival itself. We brought the idea …

FESTIVAL COMMUNICATION
From Offers To Impact: Shopfully Shaping Digital Retail in Romania

From Offers To Impact: Shopfully Shaping Digital Retail in Romania

Even since the beginning of our collaboration with Offerista (now Shopfully), the goal wasn’t just making a name more known, but shaping for it a new way of showing up i…

MEDIA RELATIONS
Color That Cares: Because Supreme Color Starts With Supreme Care

Color That Cares: Because Supreme Color Starts With Supreme Care

Meet Crème Supreme, Schwarzkopf’s new premium hair color that transforms home coloring into a true ritual of care and self-expression, while deeply caring for the hair a…

BRAND LAUNCH
Must Be a Jameson: Where Friendships Come Alive

Must Be a Jameson: Where Friendships Come Alive

At Electric Castle 2025, Jameson created space for real connections to happen naturally, bringing an Irish way of togetherness to the heart of the festival. Because when…

FESTIVAL COMMUNICATION
Bodega Havana Club - Bringing the Rhythm of Cuba to the Heart of the Festival

Bodega Havana Club - Bringing the Rhythm of Cuba to the Heart of the Festival

Havana Club turned up the heat at Electric Castle 2025 with Bodega Havana Club: "Ritmul Cubei se trăiește la Electric Castle", an immersive experience that captured the …

FESTIVAL COMMUNICATION
"Clean Nature, True Relaxation" 2025

"Clean Nature, True Relaxation" 2025

Across Romania, moments of relaxation took on a new meaning in 2025 as the Ciucaș Caravan brought people closer to clean, open-air spaces designed for real connection. T…

CSR
A Bold Take On Whiskey

A Bold Take On Whiskey

When Pernod Ricard brought Skrewball, the world’s first peanut butter–flavored whiskey, to Romania, it wasn’t just a market entry. It was a bold statement. Designed to i…

BRAND LAUNCH
You. Intensified. SYOSS Reimagined.

You. Intensified. SYOSS Reimagined.

2025 marked a bold new era for SYOSS and we were there to turn up the volume. Rooted in Osaka’s haircare expertise since 1977, SYOSS made a fearless comeback this year w…

BRAND COMMUNICATION
Espresso Martini Month, Absolut Style

Espresso Martini Month, Absolut Style

To celebrate Espresso Martini Month in March 2025, Absolut took the party beyond the bar and into coffee shops across the country, hosting a series of rave-style events …

SEASONAL COMMUNICATION
#SelfMade is here to TakeOver

#SelfMade is here to TakeOver

The Romanian headquarters of Sovereign Brands, TakeOvers Studios, oficially opened in January 2025 and everyone was buzzing for this! The event gathered a total of 251 a…

BRAND LAUNCH
A Night At The Museum with L’Oreal

A Night At The Museum with L’Oreal

We orchestrated an exclusive and unforgettable Christmas event designed to embody the elegance and Parisian DNA of L’Oréal Paris. The evening unfolded in a refined setti…

EVENTS
Actimel Triple Action PR Surprise

Actimel Triple Action PR Surprise

To amplify the launch of Actimel Triple Action, we created a creative and dynamic PR activation that encouraged influencers to showcase how Actimel powers their everyday…

PR Blitz
NYX – Who Stole Halloween?

NYX – Who Stole Halloween?

Halloween is NYX’s season, and in 2024, we built and implemented a three-layered brand communication campaign that left no ghost unturned: B2C activations in malls and c…

SEASONAL COMMUNICATION
Café L’Oréal - Where Beauty Meets Community

Café L’Oréal - Where Beauty Meets Community

Designed as more than a one-off event, Café L’Oréal was created as an umbrella concept for future brand moments, inspired by the Parisian spirit and imagined as a space …

EVENTS
Absolut Born to Mix: The Ultimate Festival Activation

Absolut Born to Mix: The Ultimate Festival Activation

At the heart of festival culture lies the spirit of mixing: music, people, and, of course, cocktails. Absolut’s 2024 activation embraced this philosophy, presenting a wo…

FESTIVAL COMMUNICATION
United by Music, Connected by Jameson

United by Music, Connected by Jameson

At Electric Castle 2024, Jameson brought The Distillery On Tour to life through a festival activation designed around connection, music, and shared moments. We amplified…

FESTIVAL COMMUNICATION
"Clean Nature, True Relaxation" 2024

"Clean Nature, True Relaxation" 2024

Staying true to its essence of relaxation in nature, in 2024 Ciucaș continued its nationwide initiative to create and refurbish dedicated relaxation zones, bringing comm…

CSR
NIVEA Mother's Day – A Celebration of Generations

NIVEA Mother's Day – A Celebration of Generations

For Mother’s Day 2024, we designed and executed an integrated brand communication campaign for NIVEA, built around a powerful insight: personal care rituals and beauty a…

BRAND COMMUNICATION
Equip Your Skin with Nivea

Equip Your Skin with Nivea

In a winter-themed influencer campaign, NIVEA highlighted its skincare power for all weather conditions. In 2024, NIVEA enhanced its Winter Kiss activations with a campa…

INFLUENCER MARKETING
A Night of Signature Mastery

A Night of Signature Mastery

The Deacon whisky made its mark in Romania with a launch event that blended premium storytelling and exclusivity. Hosted at The Vault, the event brought together top inf…

BRAND LAUNCH
Skin is the limit! NIVEA is for skin.

Skin is the limit! NIVEA is for skin.

We partnered with NIVEA to launch the 'Skin is the limit!' campaign, emphasizing NIVEA's deep understanding and expertise in skincare. The campaign's essence was to show…

BRAND COMMUNICATION
Fix the Taste, Feel the Buzz

Fix the Taste, Feel the Buzz

For the Knorr Fix launch, we combined music, influencer marketing, and engaging activations to make cooking fun, fast, and creative. The campaign kicked off with a custo…

BRAND LAUNCH
“Be Proud, Be You” - NIVEA @ Pride 2023

“Be Proud, Be You” - NIVEA @ Pride 2023

At the 2023 Pride Bucharest, NIVEA made a bold statement as an ally for diversity and inclusion with the “Share Your Pride” campaign. Under the same creative concept, in…

DIVERSITY AND INCLUSION
”Clean Nature, True Relaxation” 2023

”Clean Nature, True Relaxation” 2023

Ciucaș took sustainability to local communities with the launch of the new Ciucaș Meadows, and 2023 was the year that marked the start of our journey together in order t…

CSR
Skin to Win: The Clear Routine

Skin to Win: The Clear Routine

We unveiled the NIVEA Derma Skin Clear range with an immersive 4-step skincare experience for Gen Z and Millennial influencers from concept, coordination and communicati…

BRAND COMMUNICATION
A Bee That Builds Curiosity

A Bee That Builds Curiosity

For the launch of Raiffeisen’s new internal e-learning platform, we developed a communication campaign that transformed corporate learning into a fun and inspiring exper…

INTERNAL COMMUNICATION
IL PITSTOP: A Multi-Sensory Ride to Success

IL PITSTOP: A Multi-Sensory Ride to Success

To celebrate the partnership between Peroni Nastro Azzurro 0.0% and Aston Martin Aramco Cognizant Formula 1 Team, we designed a PR campaign that brought racing excitemen…

PARTNERSHIP COMMUNICATION
A Symphony of Peace and Connection

A Symphony of Peace and Connection

For the 4th edition of Musica Ricercata, we orchestrated an integrated PR campaign that highlighted the festival’s unifying power and artistic vision. Over 120 musicians…

MEDIA RELATIONS
Goat Big or Go Home – Launching Kozel in Romania

Goat Big or Go Home – Launching Kozel in Romania

When Kozel, the international beer with a playful spirit, landed in Romania in 2022, we crafted a PR campaign designed to be as bold and authentic as the brand itself. O…

BRAND LAUNCH