See how our story has been told in the media, through features, interviews, and press highlights.
The influencer marketing market in Romania continues to grow, surpassing €110 million. Beyond the financial dimension, the industry is undergoing major transformations t…
Highlight, an independent integrated communications group comprising Highlight Agency and Highlight PR, ended 2025 with a cumulative turnover of €9.6 million, up 19% com…
![[Restart 2026] Ionuț Curtean: The surprise was how quickly the industry conversation shifted from “what do we do that’s spectacular” to “what actually works”](Resources/uploads/articles/698243cdd3c71/thumbs/poza-ionut-curtean-large-cover-850.jpg)
For Ionuț Curtean, CEO of Highlight Group, 2025 reaffirmed the idea that efficiency doesn’t limit creativity—it disciplines it. Moreover, stable, senior-level teams made…
The noise in the communications field has never been louder. Brands publish daily, journalists juggle hundreds of pitches, and audiences filter their attention more than…
At UNTOLD 2025, ABSOLUT was the vibe that lit up the atmosphere and colored every moment. Under the global concept Born to Mix, the brand created in the heart of the fes…
At EC 2025, Jameson strengthened its presence as a brand of authentic connections and freedom of expression, and together with Highlight Group brought the Irish spirit i…
This summer, Cuba made a stop in Bonțida, and Havana Club brought its tropical, free-spirited, and effervescent energy to Electric Castle, brought together under a vibra…
Last year, Highlight PR exceeded the initially set objectives, registering at the end of the year a turnover increase of 60% compared to 2023. BR sat down with Aela Cota…
![[PR Playbook] Aela Cotabiță: In image crises, communication no longer targets just the press, but also consumers, who have their own voice on social media.](Resources/uploads/articles/698251a1b0345/thumbs/Aela Cotabiță_Highlight PR.png)
It may sound almost biblical, but it is part of the best practices in public relations, after all — not to lie, because PR does not mean inventing stories or avoiding th…
Urban.ro presents the cultural preferences of some of the most creative minds in the advertising industry.They are behind some of the biggest brands and campaigns in Rom…
Fewer than 10 PR companies in Romania focus strictly on public relations, while the rest have expanded their services beyond traditional communication. At the same time,…
2024 meant for the Highlight Group a continuation of the constant growth of previous years, supported by efforts to strengthen the team, as well as by diversifying the p…
In January, Aela Cotabiță took over the leadership of the independent communication and public relations agency Highlight PR.What are the key “ingredients” a specialist …
Aela Cotabita, Managing Director of Romanian Highlight PR, is a tech passionate, always eager to explore the latest tools available and tells, in an interview for AdHugg…
She took over the leadership of Highlight PR in January 2024. In this role, she oversees both the operational management of the agency and the coordination of the team o…
Leadership is constantly evolving in response to global, technological, and societal changes, which lead to the emergence of trends that reshape business methodologies a…
Female empowerment is reshaping consumption patterns and influencing marketing and brand narratives around values that matter to women: value for money, fairness and inc…
2023 was a very dynamic and full year, until its end. But what should we desire from this year’s reality? BR sat down with Aela Cotabiță, Managing Director Highlight PR,…
Aela Cotabiță took over the leadership of Highlight PR starting in January 2024. In this role, she oversees both the agency’s operational management and the coordination…
On the occasion of International Women’s Day, NIVEA and Highlight PR bring to the forefront a unique campaign that celebrates the beauty and strength of the mother-daugh…
A double celebration at Highlight Agency. Alongside marking five years on the Romanian advertising market, the agency also announces the expansion of its business throug…