For the launch of Raiffeisen’s new internal e-learning platform, we developed a communication campaign that transformed corporate learning into a fun and inspiring experience.

The visual identity and digital “bee” character brought the platform’s personality to life, driving awareness and daily engagement among employees.

Through engaging communication materials and a well-paced rollout, we created excitement around the platform, ensuring it resonated not just as a tool but as an integral part of employees’ professional growth.

*Bee*fore you ask, here are the main takeaways:

Visually refreshed platform, symbolizing growth and connectivity

Increased platform usage and positive favorability ratings

Long-term enthusiasm that turned e-learning into a day-to-day habit