Cortina Wellness entered the Romanian market with a clear ambition: to establish itself as a premium wellness destination from day one.
The launch defined how the brand shows up: clear, consistent, and instantly recognizable in a competitive wellness landscape.
The integrated approach covered the brand’s full digital foundation: from website development and social media setup to content creation across Instagram, Facebook, and LinkedIn, supported by targeted digital campaigns on Meta and Google.
Alongside paid efforts, PR and business media pitching played a key role in positioning Cortina Wellness within Romania’s wellness landscape.
By aligning owned, paid, and earned channels, the launch created a cohesive brand presence and accelerated awareness during the critical go-to-market phase.
The results?
880K+ total reach during the launch phase
27K+ link clicks generated through digital campaigns
18 media appearances in top-tier business & lifestyle publications
295K+ estimated media reach
3:1 PR ROI, supported by strong early social media growth and engagement