The Deacon whisky made its mark in Romania with a launch event that blended premium storytelling and exclusivity. Hosted at The Vault, the event brought together top influencers, journalists, and public figures for an unforgettable evening of craft and celebration.
The carefully curated evening delivered a multisensory experience: from surprise vault discoveries to storytelling moments led by The Deacon himself. Through the multilayered communication campaign crafted for the market launch, including PR kits, media buzz, and word-of-mouth amplification, we positioned The Deacon as more than a whisky: it became the symbol of those who master their craft.
Hos did it look like in figures?
150+ high-profile guests, including Sovereign Brands' Founder and CEO Brett Berish
34 media appearances and 75 social media posts
Total reach exceeding 300K, and positioning The Deacon launch the event everyone wanted to attend
