At the heart of festival culture lies the spirit of mixing: music, people, and, of course, cocktails. Absolut’s 2024 activation embraced this philosophy, presenting a world where every drink matched a personality and every moment was an experience.
We executed a communication strategy that covered:
Pre-event: Engaging media and influencers with a creative PR Kit
Live festival activation: On-the-ground influencer experiences and real-time social media coverage
On-site experiential moments: Bringing cocktails to life through dance and entertainment
