To amplify the launch of Actimel Triple Action, we created a creative and dynamic PR activation that encouraged influencers to showcase how Actimel powers their everyday energy.
We delivered a PR Kit that presented the main benefits of the new Actimel Triple Action in a memorable way, from the moment the infuencers receive the boxes.
The Kit unfolded gradually, starting with a box that seems pretty normal at first glance, but at a closer look teases you. And then, layer by layer, you discover everything about the new Actimel Triple Action, from the unconventional leaflet that will guide you through the journey to discovering every element that matches your energy. Everything translated into organic generated content.
The results?
40+ influencer-generated content pieces, reinforcing product benefits
350K+ organic reach across social platforms
A community-driven campaign that transformed daily wellness into a trending conversation
