At the 2023 Pride Bucharest, NIVEA made a bold statement as an ally for diversity and inclusion with the “Share Your Pride” campaign. Under the same creative concept, influencers Emil Rengle and Diana Sar amplified the brand’s message of self-care and authenticity with a special dance routine, that set the right mood and inspired over 25,000 participants.
The campaign emphasized human connection, celebrating self-expression and care as unifying forces.
Through influencer storytelling and a powerful presence at Pride, NIVEA stood not just as a brand, but as a true ally for the LGBTQ+ community.
