Designed as more than a one-off event, Café L’Oréal was created as an umbrella concept for future brand moments, inspired by the Parisian spirit and imagined as a space where the community comes together to discover new launches.
From concept development to execution, every detail supported this vision - from dedicated experience corners to a creative PR Kit with a newspaper-style invitation. The masterclass event brought together creators and brand voices, encouraging organic interaction and content creation.
By shaping a welcoming, community-driven setting, Café L’Oréal brought together the extended L’Oréal family and set the stage for future events built around connection and shared discovery.
