Ciucaș took sustainability to local communities with the launch of the new Ciucaș Meadows, and 2023 was the year that marked the start of our journey together in order to amplify the communication around the platform. Through PR efforts and collaboration with local media and authorities, the campaign highlighted the brand’s commitment to clean, relaxing natural spaces.
The campaign told a story of balance: between relaxation and responsibility. By creating real spaces where people could reconnect with nature, Ciucaș reinforced its brand promise while making a tangible community impact, inviting community members to join them in truning brand purpose into real-world impact
The results:
30+ media appearances, reaching 350K+ people
100+ participants at opening events, including key local opinion leaders
