Staying true to its essence of relaxation in nature, in 2024 Ciucaș continued its nationwide initiative to create and refurbish dedicated relaxation zones, bringing communities closer to green, open-air escapes, reaching a total of 23 Meadows covering now 19 districts in Romania.

Through strategic media outreach and local partnerships, we amplified the opening events for the 5 Ciucaș relaxation areas in focus that year, driving engagement across national and regional platforms.

What did that translate into?

Over 100 media appearances, including national and local press, showcasing the impact of the initiative

940K+ estimated total reach, turning community spaces into widely celebrated havens of relaxation

23 KOLs present at the Caravan events

By engaging with local authorities, media, and communities, we solidified Ciucaș as the go-to brand for outdoor relaxation, reinforcing its promise of “Natură Curată, Relaxare Adevărată” and made sure the brands sustainability message and call-to-action reached a wide audience.