Across Romania, moments of relaxation took on a new meaning in 2025 as the Ciucaș Caravan brought people closer to clean, open-air spaces designed for real connection. Traveling across 8 regions, the initiative built on the Ciucaș Meadows platform to turn sustainability into a shared, lived experience, inviting communities to slow down, reconnect, and enjoy outdoor relaxation where everyday life unfolds.
Supported by coordinated PR efforts and close collaboration with national and local media, the campaign amplified the message of “Clean Nature, True Relaxation,” positioning Ciucaș Meadows as tangible proof of how brand purpose can come to life on the ground. The 2025 Caravan unfolded at the intersection of responsibility and enjoyment, bringing sustainability to life through shared moments.
The results?
Total Appearances: 135 (including 28 paid and 107 earned placements), for a total estimated reach of 1,236,748
