In a winter-themed influencer campaign, NIVEA highlighted its skincare power for all weather conditions.
In 2024, NIVEA enhanced its Winter Kiss activations with a campaign designed to showcase the benefits of its products for all lifestyles, ages, and winter activity preferences.
To maximize visibility and engagement, NIVEA collaborated with 10 influencers, who embarked on exclusive influencer trips to a few key locations in Romania. These destinations were carefully chosen to offer diverse content opportunities and maximize audience reach, with a strong focus on engaging the Gen Z target.
What were the results?
120K total Instagram engagement
Over 6.5 million views on TikTok
The campaign combined relatable storytelling with seasonal relevance, showcasing how NIVEA protects skin even in the harshest conditions. Influencer content brought warmth to winter feeds, driving authenticity and engagement.
