To celebrate Espresso Martini Month in March 2025, Absolut took the party beyond the bar and into coffee shops across the country, hosting a series of rave-style events that blurred the line between day and night.

To match the energy of the campaign, we added a PR activation involving two lifestyle influencers, who captured and shared the experience in real time through Instagram Stories. The result was authentic, high-energy content that brought the Espresso Martini moment straight into social feeds.

The results

15.7K organic reach, generated entirely through Instagram Stories

By turning unexpected spaces into party hotspots, Absolut proved that great vibes and great cocktails can happen anytime, anywhere.