For the Knorr Fix launch, we combined music, influencer marketing, and engaging activations to make cooking fun, fast, and creative. The campaign kicked off with a custom track by hip-hop artist Macanache, followed by live cooking shows and influencer challenges.
Through PR activations like the “Mystery Box Challenge,” influencers showcased the versatility of Knorr Fix, proving that anyone can be a creative cook in minutes. The campaign blended storytelling, entertainment, and utility, transforming quick dinners into a shared experience worth posting about.
All was crowned with a special event where hip-hop artist Macanache was present, alongside relevant KOLs
The final result of the ingredients?
500K total campaign reach, with a 4.64% engagement rate
100+ social media posts generated from cooking event
A PR campaign that turned quick meals into a cultural conversation