When two premium icons like Chivas Regal and Scuderia Ferrari HP join forces, the result is more than a partnership, it’s a statement of shared values: craftsmanship, performance and passion.

The global partnership between Chivas Regal and Scuderia Ferrari HP was brought to life in Romania through an integrated campaign featuring localized visuals and messaging, engaging digital and social content, influencer collaborations, and a strong PR rollout. The communication was amplified through press releases, advertorials and interviews with the Pernod Ricard Romania management, across key business, economic and Retail FMCG media outlets.

Additionally, the partnership extended into tailored local activations, including two dedicated Formula 1 Watch Parties at Naive, where whisky culture met the adrenaline of motorsport, creating a premium atmosphere that turned race day into a shared celebration.

Ultimately, this collaboration proved that when two premium brands align around the same drive for excellence, professionalism and passion, they don’t just communicate a message, they create memorable experiences that resonate far beyond the moment.

And the results were matching:

Total estimated reach: 890.9K

Total estimated appearances (media & social): 275

Over 130 people attending each of the Bucharest Watch Parties