To celebrate the partnership between Peroni Nastro Azzurro 0.0% and Aston Martin Aramco Cognizant Formula 1 Team, we designed a PR campaign that brought racing excitement to Romanian fans like never before.
Through immersive activations in Bucharest and Cluj, journalists, influencers, and motorsport enthusiasts came together for a multi-sensory experience, uniting all 5 senses under the “IL PITSTOP” concept.
Influencers amplified the buzz on social media, while tailored content campaigns ensured that Peroni’s love for racing reached passionate fans nationwide.
What did we obtain?
50+ media appearances, reaching over 300K people
200K+ influencer reach, with 70K content views generated organically
A vibrant PR moment that turned racing passion into online buzz and real-life excitement
