For Mother’s Day 2024, we designed and executed an integrated brand communication campaign for NIVEA, built around a powerful insight: personal care rituals and beauty advice are passed down from mother to daughter, forming an unbreakable bond that transcends generations.
Through a heartfelt video manifesto and a strategically curated influencer campaign, we showcased this emotional connection while driving awareness for the NIVEA LUMINOUS630® product line.
The campaign united storytelling with authenticity, positioning NIVEA as a brand that not only cares for skin but also nurtures relationships and obtained over 2.9 million total reach on Instagram and more than 27 million views on TikTok.
