The Romanian headquarters of Sovereign Brands, TakeOvers Studios, oficially opened in January 2025 and everyone was buzzing for this!
The event gathered a total of 251 attendees, including journalists, influencers, artists, and brand friends.
The purpose of the event was to communicate but also prove that any kind of creative idea or multi-level experience can come to life in this space, providing guests with an immersive experience centered around all things creative.
At the same time, it was the perfect occasion for the brands' personalities (Luc Belaire, Bumbu rum, The Deacon whisky, Villon Liqueur and McQueen & The Violet Fog gin) to present themselves though special movies and activations throughout the evening, and for guests to share what Sovereign Brands and the #SelfMade motto and values meant to them by means of dedicated interviews we handled through the night.
The results?
Total media appearances: 23 articles, with an estimated reach of 219,700
The event was all over social media with different POVs from the event, and loads of excitement.
Total influencers attending: 51
Total stories shared: 142
Estimated earned media and social media: over 1 M
