We partnered with NIVEA to launch the 'Skin is the limit!' campaign, emphasizing NIVEA's deep understanding and expertise in skincare. The campaign's essence was to showcase NIVEA's extensive product portfolio, designed to meet every skin's need, encouraging individuals to embrace life's experiences with confidence and a radiant skin.

How did we approach it?

A 3 part campaign with a video manifesto, a PR KIT influencer campaign and a dazzling neon event.

Producing a powerful video manifesto featuring 3 main influencers of the campaign: Lorena Șerban, Cătălin Ionuț and Magdyz.

Influencer Engagement through PR Kits, involving 57 influencers who showcased the kits on Instagram and TikTok, sharing their experiences and the benefits of NIVEA products.

'Neon and On and On' PR Event - attended by over 70 high-profile content creators, the event was an immersive experience with magical photo corners inspired by NIVEA products and a neon suited dance crew that took center stage.

The campaign successfully positioned NIVEA as a top-of-mind brand in skincare, generated extensive social media engagement and significant online conversations about NIVEA, with a total campaign reach of over 4 million.

It additionally strengthened brand loyalty and visibility in both online and offline retail spaces, and contributed to an increase by 1pp of NIVEA sales

To sum it up in a few figures:

+18.5 mil views on TikTok

+100 event participants

200 social media event posts