We unveiled the NIVEA Derma Skin Clear range with an immersive 4-step skincare experience for Gen Z and Millennial influencers from concept, coordination and communication of an enchanting event, featuring curated cocktails, illusionist performances, and Instagram-worthy moments, and sparking excitement across social platforms.
Each moment, from the personalized PR boxes to the exclusive live performance, was designed to highlight the products’ promise of clarity.
A flawless connection between skincare, self-confidence, and shareable experiences.
The result?
36 influencers engaged, sharing 100+ posts from the event, for an estimated total reach of over 172K
