For the launch of Danone Greek Style Yogurt 10%, we created an influencer-led PR activation built around a simple idea: one premium yogurt that fits every moment of the day.
A custom-designed PR Kit transformed the unboxing into a layered experience, guiding influencers through morning, noon, and evening consumption moments. Each reveal reinforced the core message: one yogurt, unlimited possibilities, while highlighting the product’s taste and versatility. The activation encouraged authentic storytelling, turning everyday routines into shareable moments and positioning Danone Greek Style as a natural choice from AM to PM.
The results:
69.6% posting rate (28 organic content pieces across platforms), for an estimated reach of 350.000.
By combining thoughtful design with genuine influencer engagement, Danone Greek Style 10% became more than a launch: it became part of the daily rhythm.
