At Electric Castle 2024, Jameson brought The Distillery On Tour to life through a festival activation designed around connection, music, and shared moments.
We amplified the experience through a three-step communication approach - before, during, and after the festival - combining media relations, influencer marketing, and tailor-made PR kits to build anticipation and relevance. Live content creation and real-time storytelling captured the energy on the ground, while post-event coverage extended the impact beyond the festival gates.
Rooted in the idea that music brings people together, the activation and its communication campaign reinforced Jameson’s role in creating fresh, meaningful brand experiences that turn moments into friendships, right in the heart of Electric Castle.
