2025 marked a bold new era for SYOSS and we were there to turn up the volume.
Rooted in Osaka’s haircare expertise since 1977, SYOSS made a fearless comeback this year with a fresh new look and next-level formulas designed to empower every style.
From strategy to execution, we crafted a PR campaign that made serious waves. Personalized PR kits? Check. A high-impact editorial collab with Alist Magazine? Absolutely. And the centerpiece? A launch event buzzing with energy, excitement and real connection, exactly the kind of moment this transformation deserved.
The results? Over 50 influencers and 33 media outlets jumped on board, creating nearly 300 stories across social media. Together, we reached 100.000+ views, sparked thousands of likes, and connected with a growing community of over 200.000 beauty lovers.
SYOSS didn’t just relaunch, it redefined what it means to turn up the confidence and own your look. We’re proud to have helped amplify that message, one bold style at a time.
